At Ubank we set out to demystify the home buying process with social first content that would engage and inform prospective first-home buyers on entertainment-first platforms.
We recognised that new entrants to the property market all go through roughly the same experience: toil away at saving a deposit until one day you finally afford to buy - only to realise you know nothing about how to actually buy a home.
Buyer Bootcamp is a series of short films aimed at getting would-be homeowners in shape to buy, with larger than life characters built into a ridiculous and comedic setting. The films supported a more detailed Home Buyer Survival Guide that breaks down every part of the buying process for first timers.
The Home Buyer Survival Guide was written to be a branded evergreen asset that could exist beyond the life of the creative to give new buyers an information edge.
