Creating merch for a brand that's all about sustainability is always a challenge. We wanted an onboarding experience that could connect people with their super and reflected the brand's true values.
An environmentally conscious welcome pack that surprises and delights new members, reduces waste and includes sustainably made items, packaged and sent by our carbon neutral shipping suppliers.
Plantable Welcome Cards
Welcome cards containing native Australian seeds that could be planted or gifted was a surprise and delight moment for many, symbolic of the fresh start people were making with their super.
Super Guide
A booklet to understanding the impenetrable world of superannuation, tips and tricks on how to get the most from your super, and some feature investment case studies that tell the story of how Future Super is creating impact.
Recycled Stickers
Purpose driven brand collateral is never complete without a few good stickers.
Pencils, water bottles, hoodies and more were some branded collateral that we kept in our back pocket.
