The idea was simple. Leverage the 'DJs will put anything before the drop' TikTok trend to house our annoyingly long disclaimer, and then tell people about Ubank's $20 signup code before they know what's happened.
TikTok loved our techno track and the funny little character it came with: DJ Frog. The video went on to grab +27 million views (and counting), was released on Spotify with over 30,000 streams for the year, and DJ Frog was nominated for Greatest Creative Campaign at the TikTok Awards.
DJ Frog became one of Ubank's highest performing ad campaigns, turning TikTok from an awareness and engagement channel to one of our highest converters. DJ Frog took on a life of its own, generating content for over a year from sign-ups to scam awareness.
He even got a glow up thanks to a collaboration with Monster & Bear...
