Students make their time and money stretch perhaps more than any other demographic. Balancing study, work, play and more - they don't have time to get good at money stuff.
This campaign speaks to the universal experiences students go through, and shows them that the Ubank app can help them get more out of life and money without having to work too hard.
O-Week Activation
Ubank took Make Your Time Count to O-Week at USYD and Monash with on-campus activations. A series of timed games that spoke to student life got people participating, including 'Dinner Time', 'Study Time', 'Laundry Time', 'Gym Time' and more. An instant noodle giveaway in partnership with Maggi, and a prize draw for travel vouchers gave students awesome value.
On the day influencers roamed about chatting to students about money, and Ubank stood out from the crowd with thousands of students getting involved.
Socials Cuts
Results
+10% uplift in brand awareness among students
+7% uplift in brand awareness overall
OOH
Brand Photography
