Ubank's move to give its customers one of the best and easiest to unlock savings interest rates needed a campaign that stood out and cut through the market with a clear message that didn't feel too banky.
Wouldn't it be funny, we thought, if the interest rate was so good that Ubank ran out of money to make ads for it? The natural result was that we had to make a cheap ad for a great rate. OK maybe a few cheap ads...
TikeCase Study
Spotify & Radio
In keeping with the cheap theme we recorded radio ads as voicemails and amateur drive-by vox pops.
Creator Partnerships
